What are target costing & Cost plus pricing& limitation of cost plus pricing?

 

target costing:

Target costing identifies an estimated price that customers are willing to pay and then computes a target cost to earn the desire profit.

Cost plus pricing:

Cost plus pricing is a predetermine markup percentage is applied to cost base to determine the setting price.

Limitation of cost-plus pricing:

01. This method does not take into accounts the future demand for a product.

02. It also does not take into account competitor action.

03.it can result in company overestimated the price of a product because these methods include sun cost.

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